It was a business with a huge wealth potential and it added a very
feminine offering to Tata's long line of products that appealed mostly
to the opposite gender. It also called for an organization that inspired
trust and had high order design, manufacturing, marketing and retailing
skills, and Tata fit the bill on all accounts.
and, again, from Tan, meaning body and Ishq, meaning love.
It was launched in 1994 as a range of jewellery and jewellery watches
meant for the European & American markets. But things began to
change globally around this time, and the West entered a protracted
period of slow economic growth followed by recession. Supplying
jewellery to the Americans & Europeans suddenly no longer seemed an
attractive proposition.
Initially, the criticism for Titan's foray into jewellery was loud
and often bitter. Eventually, however, the critics were silenced.
Tanishq, today, is perhaps the only major Tata brand with a strong
appeal for women. Very importantly, Tanishq has brought to the market a
whole new standard of business ethics and product reliability, in the
process bringing about a transformation in the manner in which jewellery
is bought and sold in India.
It has created a revolution in the Indian jewellery trade and in
jewellery buying behaviour, and continues to set new parameters of
excellence for others to follow.
The Indian market, on the other hand, opened its doors to the world,
and was now flooded with foreign currency. By the time Tanishq
established its manufacturing facility and entered the market, the
premises on which the project was based had altered substantially.
Foreign currency was no longer an issue, import licences were easy to
obtain and the global demand-supply equation for jewellery had shifted
in favour of buyers. Tanishq, therefore, switched tracks and shifted its
focus to the Indian market and develop a somewhat grandiose vision of
the brand as a composite avatar of Cartier, Tiffany, Esprit, and Ernest
Jones all rolled in one.
Tanishq has set up its 1,35,000 sq ft production factory at Hosur,
Tamil Nadu. Well equipped with modern machinery, this factory functions
as the production and sourcing base for the research of the jewelry
crafts in India. Every product here is painstakingly crafted to
perfection to keep in line with Tanishq's repute. Presently, this
factory employs more than three hundred and eighty highly skilled
workforces, among who are award winning designers, who along with the rest of the team support the back end processes.
The capability of Tanishq is supported by a number of tools such as
the energetic Integrated Supply Chain Management system and the Vacuum
Melting Unit (which ascertains the purity of the jewellery) among
others. To maintain its status, Tanishq continuously
incorporates different strategies from time to time to keep the fire of
innovation burning, something that is most critical to today's organizations.
Diamond Certification
Finding your perfect piece of
diamond jewelry
is an exhilarating and unique experience. As with any significant
purchase, it is important that you make an educated decision.Cut and
crafted with utmost care, Tanishq diamonds come with a certificate of
authenticity, stating the
caratage, colour and clarity of the stone, to enable you to know exactly
what you are paying for.No gemstone expresses human emotions more
powerfully than a diamond and Tanishq transforms these precious stones
into breathtaking masterpieces, each unique and splendid in design. When
it comes to diamonds at Tanishq you will be spoilt for choice from many
collections we have to offer.
Cut, Color, Carat and Clarity
The 4Cs are used throughout the world to classify the
rarity of diamonds. Diamonds with the combination of the highest 4Cs
ratings are more rare, and consequently more expensive. Light is the
element that ignites a diamond's brilliance and fire. Its interplay with
each of the 4Cs will help explain why one diamond can appear more
beautiful than another. The good news is that you don't need to buy the
rarest diamond to find one whose beauty speaks to you.
Cut is the only one of the 4Cs of diamonds that is
influenced by the human hand. The rest (color, clarity and carat) are
created naturally as diamonds form in the earth. At Tanishq we ensure
that the most ideal cut diamonds are used, so that the facets when
arranged in precise proportions maximize brilliance and sparkle.
Tanishq
diamonds are certified by its own team of skilled gemologists or
diamond graders, experts trained at GIA. The authenticity of each
diamond is based on the GIA(Gemological Institute of America) standard,
the highest measure for diamond grading in the world. When exchanged
Tanishq provides you with the current value of diamonds, hence giving
you the benefit of appreciation over a period of time.
Shine, the white gold collection from Tanishq offers you
jewellery you can wear anywhere. Whether at a wedding or a day at work,
Shine has designs to suit every occasion.
From floral motifs and intricate work to classy and contemporary
designs, the Shine collection will lend you the kind of sophisticated
elegance that only White Gold can.
The White Gold metal owes its shine and longevity to being an alloy
of gold and at least one white metal (nickel, manganese or palladium.)
Usually, the White gold composition is 75% Gold and 25% Nickel (which
gives the metal it's white colour), Silver, Copper and Zinc. Just like
yellow gold, it's purity is measured in karats.
Swarnanidhi is a flexible, 12 months jewellery purchase scheme. This
scheme will also help protect you against the rising gold rates.
Under this scheme you can book grams of gold every month for 12
months post you can redeem the grams booked in form of Tanishq jewellery
at gold rate applicable at the time of redemption, without having to
pay even if gold rate increases.
How does the scheme work?
You start the scheme on 1 Jan 2013.
| 1st Instalment |
1st Jan 2013 |
| Amount paid ( For ex ) |
Rs 30000 |
| (assuming) Gold rate on 1st Jan |
Rs 3000 |
| Hence, Grams booked |
10 gms |
| 2nd Instalment |
15th Feb 2013 |
| Amount paid ( For ex ) |
Rs 10000 |
| (assuming) Gold rate on 15thFeb |
Rs 3100 |
| Hence, Grams booked |
3.22 gms |
You redeem
This process continues till the last instalment in December 2013.
Assuming that in 12 months you’ve booked 100 grams, this is how you can
redeem it.
| Date of redemption |
1st Jan 2014 |
| Total grams booked |
100 gms |
| (Assuming) Gold rate on 1st Jan |
Rs 4000 |
| Total value of redemption |
Rs 400000 |
You can purchase jewellery worth Rs 400000 on or after 1st Jan 2014.
(whereas you might have paid much lesser at different gold rates through
12 months.
Tanishq
Email:
tellus@titan.co.in
Helpdesk: 1800-258-2598
You can contact us using the above details for Product & Service related feedbacks / grievances.
Goldplus
Email:
tellus@titan.co.in
You can contact us using the above details for Product & Service related feedbacks / grievances.
You can contact us for any enquires related to Goldplus on the below mentioned email id.
Email:
goldplus@titan.co.in
Jewellery Plant
Titan Company Limited,
Jewellery Division 29, Sipcot Industrial Complex,
Hosur - 635126
Tamil Nadu, India
Telephone: +91-(0)4344-664702
Fax: +91-(0)4344-276524
Email:
corpcomm@titan.co.in
Pothys
has been conferred with two prestigious awards from the Government of
India, The National Award for Master Weavers and The Silk Mark
distinction, which is an authentic certificate of quality and
creativity. 
