Industries

Wednesday, October 16, 2013

Tanishq

The Tanishq saga began in the early 1990's, primarily fuelled by the fabled Tata entrepreneurial spirit and partly forced by circumstance.The splendid Titan watches success story was already up and running, and happened to need more foreign exchange to purchase the imported components and machines required to keep up with the burgeoning watch production. But with India going through a foreign exchange crisis, there was no help coming in, forcing Titan to search for a business that would earn them the required foreign currency.
Indian-made jewellery was already a big foreign currency earner and being strongly supported by the central government, and also happened to be a very good fit with the watch business as articles of adornment.The best known brand names in both Europe and America had watches and jewellery together, offering further proof that the two industries are intrinsically linked.
It was a business with a huge wealth potential and it added a very feminine offering to Tata's long line of products that appealed mostly to the opposite gender. It also called for an organization that inspired trust and had high order design, manufacturing, marketing and retailing skills, and Tata fit the bill on all accounts.
Tanishq was coined from a combination of Tata/Tamil Nadu and Nishq (meaning a necklace of gold coins) and, again, from Tan, meaning body and Ishq, meaning love.
It was launched in 1994 as a range of jewellery and jewellery watches meant for the European & American markets. But things began to change globally around this time, and the West entered a protracted period of slow economic growth followed by recession. Supplying jewellery to the Americans & Europeans suddenly no longer seemed an attractive proposition.
Initially, the criticism for Titan's foray into jewellery was loud and often bitter. Eventually, however, the critics were silenced. Tanishq, today, is perhaps the only major Tata brand with a strong appeal for women. Very importantly, Tanishq has brought to the market a whole new standard of business ethics and product reliability, in the process bringing about a transformation in the manner in which jewellery is bought and sold in India.
It has created a revolution in the Indian jewellery trade and in jewellery buying behaviour, and continues to set new parameters of excellence for others to follow.
The Indian market, on the other hand, opened its doors to the world, and was now flooded with foreign currency. By the time Tanishq established its manufacturing facility and entered the market, the premises on which the project was based had altered substantially.
Foreign currency was no longer an issue, import licences were easy to obtain and the global demand-supply equation for jewellery had shifted in favour of buyers. Tanishq, therefore, switched tracks and shifted its focus to the Indian market and develop a somewhat grandiose vision of the brand as a composite avatar of Cartier, Tiffany, Esprit, and Ernest Jones all rolled in one.
Tanishq has set up its 1,35,000 sq ft production factory at Hosur, Tamil Nadu. Well equipped with modern machinery, this factory functions as the production and sourcing base for the research of the jewelry crafts in India. Every product here is painstakingly crafted to perfection to keep in line with Tanishq's repute. Presently, this factory employs more than three hundred and eighty highly skilled workforces, among who are award winning designers, who along with the rest of the team support the back end processes.
The capability of Tanishq is supported by a number of tools such as the energetic Integrated Supply Chain Management system and the Vacuum Melting Unit (which ascertains the purity of the jewellery) among others. To maintain its status, Tanishq continuously incorporates different strategies from time to time to keep the fire of innovation burning, something that is most critical to today's organizations.
 

Diamond Certification

Finding your perfect piece of diamond jewelry is an exhilarating and unique experience. As with any significant purchase, it is important that you make an educated decision.Cut and crafted with utmost care, Tanishq diamonds come with a certificate of authenticity, stating the caratage, colour and clarity of the stone, to enable you to know exactly what you are paying for.No gemstone expresses human emotions more powerfully than a diamond and Tanishq transforms these precious stones into breathtaking masterpieces, each unique and splendid in design. When it comes to diamonds at Tanishq you will be spoilt for choice from many collections we have to offer.

Cut, Color, Carat and Clarity

The 4Cs are used throughout the world to classify the rarity of diamonds. Diamonds with the combination of the highest 4Cs ratings are more rare, and consequently more expensive. Light is the element that ignites a diamond's brilliance and fire. Its interplay with each of the 4Cs will help explain why one diamond can appear more beautiful than another. The good news is that you don't need to buy the rarest diamond to find one whose beauty speaks to you.
Cut is the only one of the 4Cs of diamonds that is influenced by the human hand. The rest (color, clarity and carat) are created naturally as diamonds form in the earth. At Tanishq we ensure that the most ideal cut diamonds are used, so that the facets when arranged in precise proportions maximize brilliance and sparkle.
Tanishq diamonds are certified by its own team of skilled gemologists or diamond graders, experts trained at GIA. The authenticity of each diamond is based on the GIA(Gemological Institute of America) standard, the highest measure for diamond grading in the world. When exchanged Tanishq provides you with the current value of diamonds, hence giving you the benefit of appreciation over a period of time.
Shine, the white gold collection from Tanishq offers you jewellery you can wear anywhere. Whether at a wedding or a day at work, Shine has designs to suit every occasion.
From floral motifs and intricate work to classy and contemporary designs, the Shine collection will lend you the kind of sophisticated elegance that only White Gold can.
The White Gold metal owes its shine and longevity to being an alloy of gold and at least one white metal (nickel, manganese or palladium.) Usually, the White gold composition is 75% Gold and 25% Nickel (which gives the metal it's white colour), Silver, Copper and Zinc. Just like yellow gold, it's purity is measured in karats.

Swarnanidhi is a flexible, 12 months jewellery purchase scheme. This scheme will also help protect you against the rising gold rates.
Under this scheme you can book grams of gold every month for 12 months post you can redeem the grams booked in form of Tanishq jewellery at gold rate applicable at the time of redemption, without having to pay even if gold rate increases.

How does the scheme work?


You start the scheme on 1 Jan 2013.

1st Instalment 1st Jan 2013
Amount paid ( For ex ) Rs 30000
(assuming) Gold rate on 1st Jan Rs 3000
Hence, Grams booked 10 gms

2nd Instalment 15th Feb 2013
Amount paid ( For ex ) Rs 10000
(assuming) Gold rate on 15thFeb Rs 3100
Hence, Grams booked 3.22 gms

You redeem

This process continues till the last instalment in December 2013. Assuming that in 12 months you’ve booked 100 grams, this is how you can redeem it.
Date of redemption 1st Jan 2014
Total grams booked 100 gms
(Assuming) Gold rate on 1st Jan Rs 4000
Total value of redemption Rs 400000
You can purchase jewellery worth Rs 400000 on or after 1st Jan 2014. (whereas you might have paid much lesser at different gold rates through 12 months.


Tanishq

Email: tellus@titan.co.in
Helpdesk: 1800-258-2598
You can contact us using the above details for Product & Service related feedbacks / grievances.

Goldplus

Email: tellus@titan.co.in
You can contact us using the above details for Product & Service related feedbacks / grievances.
You can contact us for any enquires related to Goldplus on the below mentioned email id.
Email: goldplus@titan.co.in

Jewellery Plant

Titan Company Limited,
Jewellery Division 29, Sipcot Industrial Complex,
Hosur - 635126
Tamil Nadu, India
Telephone: +91-(0)4344-664702
Fax: +91-(0)4344-276524
Email:corpcomm@titan.co.in

 

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