SARAVANA STORES

SARAVANA STORES GOLD PALACE & TEXTILES

Welcome to Saravana Stores Gold Palace and Textiles, Close to Mambalam Railway Station with a seven storey shopping delight. The store offers a variety of brands, collections in a range of price.The products are displayed in a spacious multi storey building with a ease to pick and choose.

The shop attendants are courteous and help the customers in selecting the right product. We are sure that your shopping will be hassle free and enjoyable. The stores run promotions that suit the climatic conditions and the festivals of any current period.

Visit us to get surprised on the product range, quality, price, promotions and service.

Renowned firm of Tamil Nadu, Saravana Stores group started its jewellery showroom in 2003 in the name of Saravana Stores Thanga Nagai Maaligai at Chennai. Later in 2006 this showroom was extended to provide more space, comfort and convenience to its customers and enhance their shopping experience. SST is the first ever showroom in India with separate floor for each item.

Uncompromising quality and customer satisfaction are always at the fore front at SST. What's more the Bureau of Indian Standards (BIS) has rated us as 'Hallmark' which is awarded by the Govt. of India in the year of 2003. Our strict emphasis on quality is combined with the latest technology to offer our customers a competitive edge.

SST offers wide range of Gold, Diamond, Platinum & Silver ornaments with low making and wastage charges. We are totally dedicated to all our greatest assets - our customers and we are grateful to them for our success.

The Super Success story of Saravana Stores has its humble beginning in the year 1970 at Chennai, founded by a Team, consisting of father Mr.Shanmuga Sundara Nadar, with a capital raised from a successful business stint at Ceylon(Sri Lanka), joined by his sons from his native, a little known small village called Panicka Nadar Kudiyiruppu(PNK) in Tuticorin District, M/s Yogaratnam, Rajaratnam, Navaratnam, and Selvaratnam, setting foot & shop at Ranganathan street, Mambalam(later renamed as Thyagaraya Nagar, T.Nagar for short), in Chennai.

The original name of the shop was “Shanmugam Stores” operating from an area of 720 sq.ft., at door no.36, Ranganathan Street , originally selling only household vessels made of aluminium, brass, copper, iron, and stainless steel, with a staff strength of only 10.

By the year 1976, with the business expanding, the second shop under the name “Saravana Stores” (the name that became later, almost a synonym for T.Nagar – a prime retail market hub) at door no.13, Ranganathan Street – a three floored building operating from a floor space of about 6000 sq.ft. area, selling household vessels with a staff strength of 60.

In 1978, the entry to textiles business was made under the name “Shanmugam Textiles”, at door no. 36, Ranganathan Street, with the floor space of the business expanding to 1500 sq.ft.

Around this time, Dr.Y.Navaratnam deciding to pursue his professional interest left the team, with the rest to carry on the business interests with even more zeal and steam.

By the year 1983-84, Saravana Stores business had grown, operating now on a floor space of about 18,000 sq.ft. area, spread over a three storeyed building.

April, 1987, saw the birth of another shop, selling textiles with the focus on sarees, situated at door no.45, Ranganathan Street. By September, 1987, other textile items got included with the business growing, and by the year 1990, the shop included the readymade textile items.

The year 1993 saw the commencement of the Jewellery division at 14, Ranganathan Street. They say in Sales: If you can’t compete…at least corrupt and confuse the customer. That was experienced with the induction of this jewellery division. With the growth & the popularity, came along some disparaging & damaging remarks, and a negative propaganda about the quality of the gold jewellery sold by Saravana Stores, raised in the marketplace by some vested interests, to thwart and confuse the customers who were offered some excusive customer friendly deals such as offering gold in Chennai at Bombay rate. Undaunted, but responded to this situation with a masterly stroke! How? By being a pioneer and installing a Gold Carat Meter(Unheard-of in this part of the country at that time) at their jewellery shop premises in 1994. An open challenge made to anybody to check & confirm the true quality of the gold sold which was declared to be 91.6 purity (which was not conformed by even by some big names around that time!). Thus it amply proved by Saravana Stores, that an unjustified criticism can also be a blessing in disguise!

With the expansion of textile goods business during the year 1994, warranted the addition of door no.44, Ranganathan Street, and for the first time products such as bags & footwear items were included.

The year 1996 saw the jewellery division getting bigger & better, and alongside Saravana Stores experimenting with purified bottled water business, setting up sweets & savories sections, and opening restaurants offering food & refreshments at very affordable & attractive rates.

The year 1998 saw the addition of adjoining door no.43, to accommodate the business expansion of their existing operations of textile business at door nos.44 & 45, Ranganathan Street.

Saravana Stores Advertisiments

Saravana stores is a chain of retail stores located in the heart of Chennai, India. It sells textiles, jewellery, vessels, leather goods and other wide range of products. It was started in 1970 named as “Shanmugam Stores” selling only household vessels made of aluminium, brass, copper, iron, and stainless steel, with a staff strength of only 10. In 1976, they expanded, the second shop under the name “Saravana Store" which becomes a huge success in Chennai. The founder of Saravana Stores is Mr.Selvarathinam, died in 2003 following which his elder brothers namely Rajarathinam, Yogarathinam takes control of their different shops.

The company's tagline is 'Good Quality at Reasonable Cost'. Saravana Stores usually uses famous actors in their ads to showcase their store. Some of the stars who was shown in their ads are Samantha, Suriya, Sneha, Shriya, Tamana etc.,

 

Saravana Stores Thanga Nagai Maaligai,
115, Usman Road,
T.Nagar,
Chennai - 600017.

E-Mail : sst@saravanastores.in

Phone no : 044-24356060, 24356061

Fax : 24358585